Where motion pictures are born.
BOKS Dance Test!
About a month ago, we published a post entitled BOKS is here! which showcased the very first screen test for our highly innovative camera rig, the BOKS System. One month later and we’ve got some more footage to show, this time with music to match the motion!
You may have noticed our magnetic relationship with video game commercials. Well, ever since we began our courtship with the gaming industry we’ve been developing a camera rig which simulates the third person perspective commonly seen in Grand Theft Auto: a wide-angle lens floating behind, or in front of the main character.
Following several months of research and development, a functioning prototype finally arrived on set. We’ve tweaked and twisted the rig on a few test shoots and we must say, that so far, we’re looking pretty darn good.
Normally, we would never post a work-in-progress, but we’re so excited about the success of this prototype that we just had to share a few shots from its most recent screen test. More to follow, soon…
Late one night in the edit bay, a group of mavens decided to test a recurring theory that had recently been discussed around the water cooler. They hypothesized that a ‘viral video’ must contain three specific ingredients in order to ensure that it attracts the appropriate number of eyeballs to justify the classification.
Celebrity, controversy, and sex.
If you ask us, that is the perfect recipe for magnetizing any demographic to the screen. To prove our hypothesis, we gathered photos from celebrity/party photographer markthecobrasnake, featuring what we thought were the most conventionally sexy girls and edited them to the controversial lyrics of Mickey Avalon’s song, So Rich So Pretty.
At the time, there were no other videos like it. Now, with over 2 million views and several imitations later, our inboxes are still receiving comments to this day. The video has been a success in multiple countries and even outgrew the official music video for the song. There’s nothing special about it, no fancy editing, no vfx, no budget, just three important ingredients: celebrity, controversy, and sex. That’s what we call, virus in motion. You can watch the video, here.
After months and months of filming nothing but commercials, we decided to get out of the office and simply tell a story. You know, the real reason why filmmakers move to Hollywood. So, in five short hours on a Saturday morning in downtown L.A., a splinter unit of mavens gathered on the 6th street bridge and began filming the chance encounter of two soon-to-be enemies, Mark & Tom.