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Archive for February, 2012

Posted:
February 29, 2012
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You may have noticed our magnetic relationship with video game commercials. Well, ever since we began our courtship with the gaming industry we’ve been developing a camera rig which simulates the third person perspective commonly seen in Grand Theft Auto: a wide-angle lens floating behind, or in front of the main character.

Following several months of research and development, a functioning prototype finally arrived on set. We’ve tweaked and twisted the rig on a few test shoots and we must say, that so far, we’re looking pretty darn good.

Normally, we would never post a work-in-progress, but we’re so excited about the success of this prototype that we just had to share a few shots from its most recent screen test. More to follow, soon…

Posted:
February 28, 2012
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Did you know?

In 2000, U.S. Internet advertising revenue was $8.1 billion. In 2011, that figure jumped to $32 billion. In 2013, the figure is expected to reach $42 billion.

 

Posted:
February 26, 2012
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MOTIONMAVEN goes to DICE…

This year, we were lucky enough to be invited along with our friends at Noodlehaus to film the 2012 DICE convention in Las Vegas. Hosted by the Academy of Interactive Arts and Science, every year, the most brilliant minds in the gaming industry come together to celebrate the accomplishments of the past and begin rendering their vision of the future.

From Tim Sweeney, the prodigy behind Epic Games to Eric Hirshberg, the CEO of Activision (who gave a great speech on being a creative in the advertising world), the list of award winners, speakers, moderators and guest celebrities was a literal who’s-who of the video game industry. We had our documentary cameras rolling backstage to capture their thoughts on the future of interactive entertainment.

You’re probably thinking to yourself, “Meh,  nice picture. But where’s the video for this documentary?”. Well, all we can say is patience, young jedi. Patience. Everything comes to those who wait. In the meantime, here’s a few photos showing how we captured those awesome go-kart shots in the video below. In short, there was a lot of GoPro cameras in motion.

Posted:
February 23, 2012
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DICE is an annual convention held in Las Vegas which hosts the “who’s who” of developers in the video game industry. Basically, it’s a week of fun which ends with an award show honoring the industries best works from the previous year. We produced this piece which was used as an interstitial between seminars and live events throughout the convention.

Posted:
February 13, 2012
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Aaah, the 80′s. Recently we were blessed with the privilege of meeting Ed Logg, the creator of Atari’s most successful video games: Asteroids, Centipede and Gauntlet.

During our post-production research we came upon this gem of a commercial which epitomizes the essence of 1980′s advertising: beach babes, Ray-Bans, boom boxes, and blue skies standing in for blue screen. Video game history in motion.

 

Posted:
February 12, 2012
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Did you know?

Ice cubes in beverage advertisements are typically made of acrylic so they won’t melt under hot photography lights or move around. Bubbles are made by adding detergent, and water is added so light will filter through better.

Posted:
February 12, 2012
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MOTIONMAVEN GOES VIRAL!!!

Late one night in the edit bay, a group of mavens decided to test a recurring theory that had recently been discussed around the water cooler. They hypothesized that a ‘viral video’ must contain three specific ingredients in order to ensure that it attracts the appropriate number of eyeballs to justify the classification.

Celebrity, controversy, and sex.If you ask us, that is the perfect recipe for magnetizing any demographic to the screen. To prove our hypothesis, we gathered photos from celebrity/party photographer markthecobrasnake, featuring what we thought were the most conventionally sexy girls and edited them to the controversial lyrics of Mickey Avalon’s song, So Rich So Pretty.

At the time, there were no other videos like it. Now, with over 2 million views and several imitations later, our inboxes are still receiving comments to this day. The video has been a success in multiple countries and even outgrew the official music video for the song. There’s nothing special about it, no fancy editing, no vfx, no budget, just three important ingredients: celebrity, controversy, and sex. That’s what we call, virus in motion. You can watch the video, here.